The NME / Top Man sponsored marketing machine that beguiles so many teenagers, had lured enough talented singer-songwriters into its shady midst over the last few years that i'd started to despair. So when I heard ‘Lion’ for the first time, I could almost see Eugene Mcguinness telling a room of the soulless executives to ‘sell their own fucking t-shirts’.
The new single is a gloriously vibrant (with added emphasis on the rant) unmasking of that deceitfully shallow world. A world that would welcome Eugene with open arms, and one that he whole heartily rejects. It has a similar 60’s pop rock sound that has served Miles Kane so well these past few months, but in the skilled hands of McGuinness it’s far more pleasing to the ear. The composition and metaphor filled songwriting are satisfyingly complex, delivered with hate filled energy at breakneck speed. Managing to forgo the endlessly repeating choruses that make Kane such a chore to listen to.
When asked about the meaning of track McGuinness stated "I really don't know what to say about this one, It's just meant to be the biggest 'fuck off' my soul could muster." Halle-fucking-lujah! So for now my faith in musician’s is restored. At least their are a few out there that value their music more than the money.
His forthcoming album, ‘The Invitation to the Voyage’ is due out in early 2012. To keep up to date with details of the album launch, sign up to his mailing list at http://www.eugenemcguinness.net/
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